For example, when I originally sitting down with the GM of The Joy FM, the main task was "Get a basic app up and in the market so our listeners can listen on the go." Low Cost and we can look at the updates at a later date. 6 weeks later, done. Than we started developing the next phase. Come out with an app across all major mobile platforms which included iPhone, Android, and Blackberry. Unfortunately, the next step of the Joy FM's iJoy would take a little longer because I was on a project of making sure all the sister stations had apps as well which meant that I had to organize and manage the development of over 25 mobile applications.

After this was done, Joy FM went into Phase 2 of the iJoy which would include a new ad management tool, artist/song title, and links to our website, facebook, and twitter accounts. Although still displaying the simplicity in its look.

So what is the backbone behind this new App. The Ad Management Tool(AMT) is the most interesting thing behind iJoy. "Alternative to iAd" is the new title behind this Ad Management Tool. iJoy's AMT is using the open-source Content Management System (CMS) by the name of Drupal. The great thing about this CMS AMT is that it is operating under the same system as The Joy FM's other digital project which was a custom Facebook page / Application. So the ads that are running on Facebook or also in the same spot that the Mobile Application ads are running. This allows for the Digital Underwriter, Designer, or WebMaster to upload to ads all in the same spot and review reports of click through rates in the same spot. In my experience, this is the first solution that is offered to a radio station / organization that integrates a full digital strategy on both mobile and social media. This also allows an easy way to keep things organized when generating revenue on these new opportunities along with not having to give a percentage to Apple like you would if you were using iAd.

For more information about Digital Strategies, visit www.rocktheshamrock.com